1980s z104b

Published on November 14th, 2016 | by BajaBusta


1987: Jeep Unleashes Soldier To Battle Samurai

Was there a Jeep, smaller than the Wrangler being developed, in the 80s? American Motors insiders suggested there was.  The new all-wheel-driver was intended to compete in the mini-market occupied by the Suzuki Samurai and Mitsubishi Montero/Dodge Raider clones.  AMC President Joseph Cappy said in an industry report that the new Jeep would have the off-road attributes associated with Jeeps, but in a new size and for a different usage.  A Samurai sized Jeep would likely have incorporated heavier duty 4WD components in keeping with Jeep off-road tradition, as well as offer a higher level of standard and optional equipment. AMC sources suggested the new “price leader” Jeep was to fit beneath the Wrangler, just under $10K.


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